Sample Consumer Behaviour Set 1

According to Engel, Blackwell, and Mansard, consumer behavior is defined as:

Consumer buying behavior primarily studies which of the following aspects?

The study of consumer buying behavior is most important for marketers because it helps them:

Consumer differentiation in marketing refers to:

According to Professor Theodore Levitt, the main aim of understanding consumer behavior is to:

Understanding consumer behavior helps in designing relevant marketing programs by:

When targeting the kids market, marketers should consider venues such as:

Consumer behavior analysis helps in predicting market trends by:

McDonald’s introduction of healthy food options is an example of:

Studying consumer behavior helps companies face competition by:

The main reason behind rapid market changes today is:

Consumer behavior study helps companies save resources by:

Understanding consumer behavior helps improve customer service by:

Consumer behavior changes due to factors such as:

When a customer is happy about a particular product, the expected behavior is: